• By The Financial District

AllHome Rolls Out Initiatives To Sustain Home Construction Category Performance

AllHome Corp., the country’s pioneering one-stop-shop home store, was able to turn in sustained growth results on its 9M 2021 year-on-year performance amidst a challenging third quarter.


Photo Insert: Construction activities have regained momentum since the easing of coronavirus restrictions.



Notable in this performance is the resurgence of AllHome’s hard categories after a prolonged period of pandemic - construction activities have regained momentum. With summer just around the corner, construction activities are expected to pick up. AllHome is gearing up to offer the best deals on construction materials, hardware, tiles, and sanitary wares.

“Over the last two years, AllHome has demonstrated resilience in the face of unprecedented adversity,” says AllHome Chairman Manny B. Villar, Jr.



“Through agility in responding to opportunities presented and the constant evaluation of operational strategies, we were able to steer AllHome towards sustained growth. It is with pleasure that we report that we see the coming year with optimism, as construction activities are slowly returning to pre-pandemic levels, to which we attribute our improved hard categories’ performance. All these bode well for AllHome.”

AllHome’s objective is to bring hard category performance to a 50-50 split with its soft categories in the coming years. To this end, the company continues to improve on its current initiatives to grow its share in the builders’ market.

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AllHome Builder’s Centre—one-stop convenience for all your building needs

AllHome continues to build on its Builder's Centre store concept, which complements the total AllHome offering as a “builder's paradise,” carrying a vast and comprehensive selection of new and contemporary tile designs, modern sanitary wares, hardware, and construction materials.

This section of AllHome carries 27 of AllHome’s 45 exclusive in-house brands and typically provides additional gross profit margin versus 3rd party brands. In AllHome’s hard category, these are represented by brands such as Rossio, Lustro, Brauhn, and Finestra, sourced directly from local and foreign suppliers, which enables both competitive pricing and top quality.


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

Through AllHome’s Builder’s Centre, the chain’s hard categories are afforded customer focus through improved merchandising synergies targeted specifically to a demographic looking to build, whether as end-users or professionals such as contractors, architects, and designers.

Customer initiatives for a growing B2B market

In addition to incentivizing customers with a robust loyalty program, AllHome also introduced innovations aimed at improving business customers’ experience in-store with the recent launch of InteriCAD T6 capabilities in select AllHome branches. I

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Intericad is a state-of-the-art business solution for interior design and furnishing industries. By utilizing YFCAD, AllHome is able to provide access advanced and accurate design software for on the spot design work, shortening the sales cycle.

“With the construction climate slowly normalizing, we want to create even more awareness among professional builders of the vast potential of a partnership with AllHome. Our product offerings are at par, if not more than those offered by leading construction retailers” says AllHome President Benjamarie Therese Serrano.


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She also added, “Our 9M 2021 performance was remarkable when viewed in the light of the pandemic, and our B2B customers were key in bringing these results to our stakeholders. We will continue to implement business-friendly initiatives as well as continue to strengthen our omnichannel presence and partnerships with reliable logistics and on-demand delivery providers to better serve our customers, especially our professional partners.”



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