• By The Financial District

AllHome Welcomes In-Store Footfall Increase As PHL Economy Reopens Under Alert Level 1

AllHome, the country’s pioneering one-stop full-line home center, reported a marked increase in in-store footfall, following the Philippine government’s lowering of Metro Manila’s pandemic alert level to Alert Level 1 early this month.


Photo Insert: “Revenge shopping” has gained traction in many of AllHome stores.



Villar Group Chairman Manny Villar said the lowering of Metro Manila’s alert level has given rise to more people returning to malls and other retail establishments–an indicator of the country’s gradual return to normalcy.

“As we anticipate the post-pandemic scenario, we are pleased that mall traffic is returning to pre-pandemic levels. We even see some days exceeding the pre-pandemic foot traffic. This bodes well for AllHome stores, especially our locations that serve as retail anchors to our Vista Malls as conditions normalize,” Villar said.



Camille Villar, president of the Villar Group’s retail arm AllValue Holdings, noted how AllHome’s resilience allowed it to stand to the challenges brought about by the coronavirus 2019 pandemic.


“AllHome has shown resilience in capably weathering the challenges of the pandemic, in even the most stringent lockdowns. We are even more confident now as we prepare for the country’s gradual return to normalcy,” she said.


Revenge Shopping


AllHome President and Chief Executive Officer Benjamin Therese Serrano spoke on the company’s core advantages and their relevance to a post-pandemic scenario during the 18th Annual CITIC CLSA Association of Southeast Asian Nations (ASEAN) forum virtually held from March 8 to 10 this year.


During the forum, Serrano said “revenge shopping” has gained traction in many of AllHome stores.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

We believe that the trend of revenge shopping will benefit AllHome as a market hungry for experiences, after a prolonged period of various lockdowns, will again rediscover the distinct customer journeys and elevated experiences that are present in every AllHome location,” Serrano said.


The “ecosystem” of AllValue stores—which includes All Day and Coffee Project—complements each and every store owned and managed by the Villar Group. AllHome officials are also confident that “the opening up of the economy will pave way for heightened construction activities in the upcoming summer months.”


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

“We look at 2022 with more positivity as the vaccination rate in the country increases and the restrictions ease up, furthermore propelling the re-opening of the economy,” Serrano said during the forum.


“Backed by our resilient performance throughout the two-year period of the pandemic, we look to the future with more optimism and vigor as we reap the positive impact of our team’s hard work and dedication to improve efficiencies and expand profitability,” she added.


Entrepreneurship: Business woman smiling, working and reading from mobile phone In front of laptop in the financial district.

AllHome has stores in stand-alone park and shop format, which makes its stores independent from the mall that benefit from the mall foot traffic as mall activities normalize.


Since AllHome’s mall-based or free-standing stores are located near the Villar Group’s housing communities and high-density populated areas, Serrano said its stores can cater to the needs of the consumers.



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