AMAZON DROPS FRENCH BLACK FRIDAY AD CAMPAIGN DUE TO LOCKDOWN
Amazon is withdrawing advertising for pre-Black Friday discounts in France, after the government said the campaign was unfair to small shops at time when a coronavirus lockdown has forced them to close, Reuters reported.
France entered its second national lockdown on Friday to try to contain a surge in infections. The curbs imposed under it include the closure of non-essential stores.
A spokeswoman for Amazon said the group had agreed to halt its radio advertising campaign around pre-Black Friday sales. A page with discounted items under the header “Black Friday ahead of time” was live on its French website on Saturday, however. Junior Economy Minister Agnes Pannier-Runchaer said she had asked Amazon to suspend the campaign. It was “not at all appropriate at a time when 200,000 businesses will have to shut their doors,” she told Europe 1 radio on Saturday.
A discount shopping day that takes place worldwide, Black Friday usually coincides with the Friday of the US Thanksgiving Weekend. Amazon’s French campaign was due to run between Oct. 26 and Nov. 19. The online retailer had to shut some of its warehouses in France during the country’s first lockdown this spring, after clashing with unions over sanitary conditions there.