Amazon Wins Streaming Rights For NFL Playoff Game

Amazon has secured the rights to exclusively stream one National Football League (NFL) playoff game next season on its Prime Video platform, according to a source familiar with the matter as reported by Eva Rothenberg for CNN.

Amazon earned the deal by meeting certain performance benchmarks in the company’s 2021 streaming deal with the NFL, which granted the platform the sole right to stream "Thursday Night Football" starting last season. I Photo: Kansas City Chiefs Facebook

The deal comes less than a month after NBCUniversal’s Peacock became the first-ever platform to exclusively livestream an NFL playoff game.

The January 13 matchup, a Wild Card game between the Kansas City Chiefs and the Miami Dolphins, made history as the most streamed event in US history. The game was streamed by more than 20 million viewers and boosted audience traffic on Peacock, leading to "the largest U.S. usage ever on a single day," according to NBCUniversal at the time.

In comparison, the Wild Card game between the Cleveland Browns and Houston Texans on January 13 averaged 29.2 million viewers across NBC, Peacock, NBC Sports Digital, NFL Digital, and Telemundo, and ranked as the most watched Saturday NFL Wild Card game on NBC since 2014, according to a news release from NBC Sports.

The source stated that Peacock did not lose the rights to exclusively stream a playoff game.

Rather, Amazon earned the deal by meeting certain performance benchmarks in the company’s 2021 streaming deal with the NFL, which granted the platform the sole right to stream "Thursday Night Football" starting last season.

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