• By The Financial District

Apple Bağdat Caddesi now open in the heart of Istanbul

Apple Bağdat Caddesi opened recently, serving as Apple’s third retail location in Turkey. Situated in the heart of Istanbul, this two-level destination blends local materials with the latest store design to create an open and fluid space for customers to explore Apple’s products and services, or participate in free Today at Apple sessions.


Photo Insert: Customers are welcomed in to the newly-opened Apple Bağdat Caddesi.



To celebrate the opening, Apple debuted Perspektif Istanbul, a six-week Today at Apple program that pays homage to the city and its creatives. Hosted by 20 local artists, the series brings creativity, culture, and technology together into an experience that examines topics and values important to the local community in Istanbul.


Attendees also got a chance to join in-person and virtual sessions that included learning about traditional miniature drawing with illustrator Murat Palta, photographing the unseen with Magnum Photos photographer Sabiha Çimen, or creating a moving portrait with visual artist Sinan Tuncay.



The store also hosted an exclusive augmented reality (AR) exhibition developed by creative technologists Tin Nguyen and Ed Cutting, and Turkish sound artist Oğuz Öner. The experience transforms the store with an immersive digital installation and includes many other artists participating in Perspektif Istanbul.


Using the latest iPad Pro and iPhone 13 Pro with LiDAR, visitors saw ceramic vessels inspired by Ebru — the traditional art of paper marbling — in AR on their screens, and hear unique spatial sound elements.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

Once inside, visitors found the video wall and Forum, home to Today at Apple sessions. The upper level is flanked by avenues, where customers can explore Apple’s latest products and services.


The entire space overlooks the exterior of the store through a 32-foot glass curtain, blurring the boundaries between inside and outside. The interior is bathed in natural light through two large skylights that open to allow ventilation.


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

“With the opening of Apple Bağdat Caddesi, we’re thrilled to build upon the deep and long-standing relationships we have with our customers in Turkey,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.



WEEKLY FEATURE : MVP Group Keeps Lights On During Pandemic



Optimize asset flow management and real-time inventory visibility with RFID tracking devices and custom cloud solutions.
Sweetmat disinfection mat