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  • Writer's pictureBy The Financial District

Apple Offers iPhone 15s At Rare Discount In China

Apple is offering rare discounts on its iPhones in China, cutting retail prices by as much as 500 yuan ($70) amid growing competitive pressure in the world's biggest smartphone market, Josh Ye reported for Reuters.


The time-limited promotion, branded as a Lunar New Year event, will last from January 18 through January 21 in a lead-up to the holiday in mid-February. I Photo: Apple



The US tech giant cut prices of some iPhones by 5%, its Chinese website showed on Monday.


The time-limited promotion, branded as a Lunar New Year event, will last from January 18 through January 21 in a lead-up to the holiday in mid-February. Sales of Apple's latest iPhone 15 series of handsets have been far worse than previous models in China.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

Home-grown rivals such as Huawei Technologies and Xiaomi offer competitive models, while sources have said some companies and government departments have been limiting staffers' use of Apple devices - mirroring US government restrictions on Chinese apps on security grounds.


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

Chinese iPhone sales dropped 30% in the first week of 2024 versus the same period a year earlier, Jefferies analysts said in a client note, having fallen 3% for all of 2023. Analysts expect the competitive landscape to get tougher this year.




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