Apple Okays Epic Games' Marketplace App After Initial Rejections

After several rejections, Apple has approved Fortnite maker Epic Games' third-party app marketplace for launch in the European Union (EU), Sarah Perez reported for TechCrunch.

Apple eventually approved the third-party marketplace app on the condition that Epic Games would make the necessary corrections in a subsequent update. I Photo: Epic Games Facebook

Following the EU's Digital Markets Act (DMA), Epic announced earlier this year it planned to bring both the digital storefront and its flagship game, Fortnite, back to iOS in Europe.

However, on Friday, Epic Games took to X (formerly Twitter) to complain that Apple had rejected its submission twice over concerns that its Games Store looked too much like Apple's App Store.

Epic then said it would take the matter to European regulators for review. Later in the day, Apple approved the third-party marketplace app on the condition that Epic Games would make the necessary corrections in a subsequent update.

According to posts on X, Epic Games initially said Apple had rejected its submission over details like the position of its "Install" button for games, which Apple said is too similar to its own "Get" button. It also said that it was rejected for its "in-app purchase" label being too much like Apple's label.