Apple To Let Google's Gemini Power iPhone AI Features

Apple is in talks to build Google's Gemini artificial intelligence (AI) engine into the iPhone, Bloomberg News reported, citing people familiar with the situation.

The negotiations are about licensing Gemini for new features coming to the iPhone software this year. I Photo: Sundar Pichai X

The negotiations are about licensing Gemini for new features coming to the iPhone software this year, the report said, and the terms or branding of an AI agreement or how it would be implemented have not been decided.

It is unlikely that any deal would be announced until June when Apple plans to hold its annual conference of developers, and the iPhone maker also recently held talks with ChatGPT-maker OpenAI about using its model, according to the report.

A potential deal between the firms could help Google expand the use of its AI services to more than 2 billion active Apple devices, boosting the search giant's efforts to catch up with Microsoft-backed OpenAI.

It could also help allay investor fears about the slow roll-out of AI apps by Apple, which has lost the crown of the world's most valuable firm after a 10% decline in its shares this year, Reuters also reported.

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