ARGENTINE MICROBREWERIES SLAKE CHINA’S THIRST FOR BEER
Argentine microbreweries are setting their sights on China's thriving consumer market and its openness to new gourmet experiences, as they seek to expand their market, Xinhua reported from Buenos Aires.
On Sept. 21, microbrewery Rabieta sent its first shipment to China, Argentina's top trade partner, marking a "milestone" and a "foundational step" in the company's expansion plans, Miguel de Achaval, one of the company's founding partners, told Xinhua.
"In choosing China, we looked at its market potential, what was happening with the beer industry there and, in particular, with the craft beer market," said De Achaval. "Like any introduction into a market, it is a great challenge" but "expectations are high," he added.
Xinhua reporters toured the company's plant in the city of Pilar, 52 km north of the capital Buenos Aires, a complex with the capacity to brew more than 200,000 liters a month and produce up to 33,000 cans per day. "We understand Chinese consumers are becoming very sophisticated in terms of consuming craft beer," said De Achaval, adding that he hopes Rabieta will be very well perceived by Chinese consumers.