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  • Writer's pictureBy The Financial District

B-ON Announces Jörg Hofmann As President And COO

B-ON, a provider of electric vehicle (EV) solutions, has announced the appointment of Jörg Hofmann as President and Chief Operating Officer (COO).


Photo Insert: Jörg Hofmann, former Audi Executive and London Electric Vehicle Company (LEVC) CEO will spearhead all existing vehicle programs.



Hofmann will be in charge of expanding and scaling the company's current vehicle production globally. He will be in charge of all related business areas, including sales, manufacturing, logistics, procurement, and engineering, as well as B-ON's operations in Europe and the Americas.


“Over the past few months, I have thoroughly examined every aspect of B–ON’s business,” said Joerg Hofmann, President and Chief Operating Officer (COO) of B–ON.



“I came away deeply impressed with the team and the absolute gem they acquired last year, in both their vehicle product and advanced software abilities. There is no one else in the commercial vehicle space today who can match their experience or unique capabilities. I couldn’t be more confident and excited for the future of the company.”


Hofmann will take over as COO from co-founder and longtime EV executive Bruno Lambert, who will become B-new ON's Chief Innovation Officer (CIO).


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Lambert's new responsibilities include overall corporate strategy, future product and service development, and oversight of the company's Asian operations. As co-Presidents, they will share responsibilities.


“The confidence and cooperation of seasoned industry leaders like Joerg is a huge testament to our business,” said Stefan Krause, Founder, Chairman and CEO of B–ON.


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

“His meticulous analysis of our operations and capabilities led him to conclude that what we’ve been saying all along is true—we’re completely different from anyone else in this space. Joerg’s deep relationships and extensive experiences in the industry are an invaluable addition to our already stellar team, and we are thrilled to welcome him on board.”


Prior to joining B-ON, Hofmann was CEO of Geely subsidiary London Electric Vehicle Company (LEVC), where he oversaw the iconic British black taxi brand's transition from diesel to electric vehicles, including the company's first electric van.


Banking & finance: Business man in suit and tie working on his laptop and holding his mobile phone in the office located in the financial district.

Prior to joining LEVC, he worked for Audi AG in a variety of senior and executive positions, including Executive Director of Asia Pacific, Managing Director of Audi Australia, Managing Director of Audi Retail Germany, and, most recently, CEO and President of Audi Brazil. Hofmann began his career with General Motors in product management and sales in both Germany and Japan.





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