Bed Bath & Beyond Back From The Grave

A month after Overstock.com announced it bought Bed Bath & Beyond’s brand out of bankruptcy, the company has dumped its name and morphed its website and app, Parija Kavilanz reported for CNN.

Photo Insert: Overstock (OSTK), which sells furniture, home furnishings, bath, lighting, rugs, and an array of other products online at discounted prices, acquired Bed Bath & Beyond’s name, intellectual property, and digital assets in June.

On Tuesday, Overstock’s website relaunched as BedBathandBeyond.com, a move that merges Overstock’s online business model and merchandise categories with popular branded products favored by Bed Bath & Beyond shoppers.

“All of Overstock’s categories will transition over and new products will also come in,” Jonathan Johnson, CEO of Overstock, said in an interview with CNN.

“Since this deal was announced, we have added over 600,000 new products to the site,” he said, adding that a lot of the new products “are the name-brand products that people have always bought and expected to buy at the old Bed Bath & Beyond.”

Overstock (OSTK), which sells furniture, home furnishings, bath, lighting, rugs, and an array of other products online at discounted prices, acquired Bed Bath & Beyond’s name, intellectual property, and digital assets in June with a winning bid of $21.5 million for its assets.

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