BMW Beats Tesla, Takes Top Spot In European EV Sales

Sales of fully electric BMWs rose by more than a third in July, although the German carmaker still trails Tesla in year-to-date sales, Eleanor Butler reported for Euronews.

The German carmaker sold 14,869 fully electric cars in July, according to research firm Jato Dynamics—a 35% year-on-year increase. I Photo: BMW

BMW dominated the European electric vehicle (EV) market for the first time in July, registering a surge in demand while other competitors struggled.

The German carmaker sold 14,869 fully electric cars in July, according to research firm Jato Dynamics—a 35% year-on-year increase. Tesla, meanwhile, sold 14,561 EVs, a 16% yearly decline.

Regarding the wider market, Jato data suggests that Europeans are falling out of love with EVs, with last month's EV registrations sliding 6% compared to July 2023.

"The lack of clarity around the incentives for—and future of—EVs continues to present a barrier to consumers considering an EV," said Felipe Munoz, Global Analyst at JATO Dynamics.

Germany notably ended its EV subsidy in December as part of a cost-cutting drive, prompting manufacturers to rethink their strategies.