• By The Financial District

COFFEE SHOP IN JAPAN PROPS UP SALES WITH BRIGHT VENDING MACHINE

A coffee shop in Fukushima City, Japan has started selling coffee beans through a vending machine amid a decline of customers due to the new coronavirus pandemic, and with its chic yellow appearance, it is attracting public attention.

The rare vending machine is installed beside the "Coffee-sha Miyabi" cafe in the Hanazonocho district of the city, and the beans are apparently selling well. As the number of customers declines amid the pandemic, cafe owner Masatoshi Yamaguchi, 51, says he is eager test new methods to get business brewing, Mainichi Shimbun reported.


Yamaguchi started selling beans through the vending machine at the end of last year by converting a beverage vending machine. Eight kinds of coffee beans, which he has blended, are on sale.


"The taste of blended coffee stands out more compared to coffee brewed from a single variety," Yamaguchi says.


The 100-gram bags are priced at 650 to 700 yen ($6.20 to $6.68) each, while 200-gram bags are sold for 1,300 to 1,400 yen ($12.40 to $13.35) apiece.


To keep the beans as fresh as the ones sold at his cafe, only those roasted within the previous week are placed in the vending machines. They are sealed in special bags to prevent oxidation, and are wrapped in film to prevent the beans from acquiring a metallic smell inside the vending machine.



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