Compose Coffee Achieves Top Customer Satisfaction Ranking in South Korea

The Jollibee Group today announced that Compose Coffee has achieved the highest customer satisfaction rating among South Korea’s leading low-cost coffee franchises, according to a recent survey released by the Korea Consumer Agency (KCA).

Compose Coffee’s top satisfaction ranking comes amid rapid expansion supported by strong digital engagement and a scalable, asset-light business model. (Photo: Compose Coffee X)

KCA is South Korea’s government-mandated consumer protection institution tasked with safeguarding consumer rights, enhancing market transparency, and improving overall consumer welfare.

Its findings reinforce Compose Coffee’s strong operational execution, expanding consumer relevance, and growing contribution to the Jollibee Group’s long-term strategy.

Strong Performance and Category Leadership

In a survey of 1,600 consumers, Compose Coffee recorded the highest overall satisfaction score of 3.97 out of 5, outperforming major competitors.

The brand excelled across key customer experience drivers, including customer service, operational expertise, empathy, menu quality, and ordering convenience.

Customer preferences were largely influenced by menu-price suitability, coffee taste, and store accessibility.

Compose Coffee emerged as the leader in the value coffee segment, aligning with the Jollibee Group’s commitment to delivering gold-standard quality and service at accessible prices.

Rapid Expansion and Strategic Growth Platform

Compose Coffee’s top satisfaction ranking comes amid rapid expansion supported by strong digital engagement and a scalable, asset-light business model.

The brand’s momentum aligns with the Jollibee Group’s global coffee and tea growth strategy and its ambition to build a world-class portfolio of category-leading brands.

As one of South Korea’s fastest-growing coffee platforms, Compose Coffee benefits from strong consumer affinity, operational discipline, and the Jollibee Group’s growing expertise in managing high-volume beverage concepts internationally.

Rising Brand Equity and Consumer Trust

The survey highlights Compose Coffee’s increasing cultural relevance and brand equity, with customers citing convenience, an approachable menu, and consistent quality.

As the brand continues to set benchmarks in customer satisfaction and value, the Jollibee Group remains committed to investing in technology, operational efficiency, and feedback-driven innovation to elevate consumer experiences across its coffee and tea brands worldwide.