Crocs Shares Slump as U.S. Shoppers Rein In Spending

Shares of American footwear firm Crocs have plunged nearly 30% after it warned of a drop in sales as U.S. shoppers cut back on spending, Adam Hitchcock reported for BBC News.

Crocs' share price is now at its lowest level in nearly three years

The rubber clog maker says it expects revenue for the three months ending in August to fall by about 10% compared with last year, noting that some shoppers are no longer visiting Crocs stores.

“We see the U.S. consumer behaving cautiously around discretionary spending,” said the firm’s chief executive, Andrew Rees.

The company’s share price is now at its lowest level in nearly three years after suffering its worst single-day drop in almost 15 years.

Crocs warned of a “concerning” second half of the year, citing the high cost of living and the potential impact of President Donald Trump’s trade policies. Its chief financial officer, Susan Healy, said Crocs would take a $40 million (£29.8 million) hit for the remainder of 2025 due to tariffs.