DigiPlus Pauses Brazilian Brand

DigiPlus Interactive Corp., the country’s leading digital entertainment provider behind BingoPlus, ArenaPlus, and GameZone, has announced a strategic pause on its first Brazilian brand, “GamePlus,” following its soft launch on September 22.

The temporary pause on GamePlus is part of DigiPlus’ long-term strategy to prioritize quality, cultural resonance, and sustainability. (Photo: DigiPlus)

Over the past three weeks, DigiPlus has used the soft-launch period as a live learning laboratory, gathering valuable insights into Brazilian player behavior, cultural preferences, and entertainment dynamics.

These findings will guide the company’s research and development toward creating a uniquely local game experience.

“We are taking the strategic step to pause GamePlus in Brazil so we can come back stronger with a digital entertainment offering that is not only locally relevant but also resonates deeply with Brazilian culture and entertainment habits,” said DigiPlus Chairman Eusebio H. Tanco.

The temporary pause, effective October 10, is part of DigiPlus’ long-term strategy to prioritize quality, cultural resonance, and sustainability.

Teams in both the Philippines headquarters and Brazil are now focused on developing a self-built, best-in-class, and locally innovative product offering, slated for a full-scale relaunch in early 2026.