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  • By The Financial District

Emperador Subsidiary Sets Expansion Plan

The winery of global spirits conglomerate Emperador Inc.’s subsidiary in Mexico, Casa Pedro Domecq, called Bodegas Domecq – which specializes in making wine and tending vineyards – is embarking on an expansion program that will support the continued and long-term growth of the winery.


Photo Insert: Domecq was founded in 1730 in Jerez de la Frontera and arrived in Mexico in 1948, making wine in small wineries in Zacatecas or Aguascalientes mainly for the creation of brandies.



The contribution from this winery has helped Emperador’s 50%-owned Casa Domecq in Mexico to maintain growth since 2017 when Emperador made the investment.


While improvements have been made at the winery’s technical facilities in the last couple of years, there are ongoing plans that call for the planting of vineyards in the Ojos Negros Valley, as well as equipping the winery with the latest technology.



Grupo Emperador Spain Chief Executive Officer (CEO) Mr. Joan Cortes Vilardell said, “While Casa Domecq is essentially known for its popular brandies in Mexico – Presidente, Don Pedro, and Azteca de Oro – the winery business is showing great promise and prospects. Over the years, Bodegas Domecq has successfully developed wines such as Los Reyes, Calafia, XA, and Chateux Domecq,” Mr. Vilardell added,


“We are very much honored to have a role in the advancement and recognition of the wine-making tradition in Mexico through Bodegas Domecq. Bodegas Domecq’s winemaker Alberto Verdeja has been passionate about the winery for over 20 years. He makes some of the best wines in Mexico.


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At Bodegas Domecq, Alberto has made his wines the spearhead of the Mexican wine market in the world.” Bodegas Domecq just celebrated its 50th anniversary recently and Emperador Inc. Chairman Dr. Andrew L. Tan attended.


The anniversary consolidates Bodegas Domecq’s position as one of the most significant and influential wineries in Mexico for its capacity for innovation and vision of the future, without forgetting its roots.


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

Domecq set its eyes on the Valle de Guadalupe, an area of Ensanada Municipality, Baja California, Mexico, more than 50 years ago. Since then, it has been an example of work, technique, and market trend, making today's winemaking exist greatly, thanks to Domecq.


Domecq was founded in 1730 in Jerez de la Frontera and arrived in Mexico in 1948, making wine in small wineries in Zacatecas or Aguascalientes mainly for the creation of brandies. The physical winery was born in 1972, celebrating 50 years of Bodegas Domecq.



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