Environmental Activist Protests Single-use Plastic For Period Products
Environmental activist Ella Daish doorstepped the European headquarters of Procter & Gamble this week in protest against single-use plastic in period products, according to a Euronews report.
Photo Insert: Activist Ella Daish protests in front of the European headquarters of P&G.
She was attempting to deliver a giant tampon applicator constructed out of period plastic found polluting beaches, waterways, and local ecosystems in the UK.
The piece of protest art is composed of 1,200 applicators from 15 different locations around the country.
Of the plastic applicators collected for the project, 87.5 percent came from Tampax, one of Procter & Gamble’s most successful brands.
Tampax controls 29 percent of the tampon market, but has yet to act on Daish’s campaign “to reduce or remove plastic from their tampons and pads.”
The #EndPeriodPlastic movement has already successfully encouraged three UK retailers to ditch plastic applicators. Aldi, Sainsbury’s, Superdrug and Lil-Lets have responded to the movement by removing single-use plastic from their own-brand tampons.