Ford Moves 1,400 Workers Off F-150 Lightning Production

Ford has revealed that it will transition 1,400 workers off F-150 Lightning production at its Rouge electric vehicle production center as EV truck demand continues to wane, Pras Subramaniam reported for Yahoo Finance.

Ford said those 1,400 workers will be impacted as the Rouge EV center transitions to one shift starting on April 1. I Photo: Ford

At the same time, Ford will boost production of its gas-powered Bronco SUV and Ranger midsize pickups as customers flock to those options.

Ford said those 1,400 workers will be impacted as the Rouge EV center transitions to one shift starting on April 1. Around 700 workers will transfer to the Michigan Assembly truck plant in Wayne, Mich., with others placed in roles at Rouge or other facilities in Southeast Michigan.

For Ford, the overall EV story goes beyond today’s news on the Lightning; from CEO Jim Farley’s perspective, the biggest game changer is who’s making the vast majority of EVs and how automakers should respond.

“The big picture is that China makes 50% to 60% of all the electric cars on the planet, and so we have a whole new competitive set we never had,” Farley said.

“Now China, in the first quarter last year, became the No. 1 exporter of vehicles globally — bigger than South Korea, bigger than Japan.”

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