FORMER-BLUE EAGLE THIRDY RAVENA INKS DEAL WITH GATSBY

Unfortunately, the growing spread of COVID-19 has not only physically and mentally exhausted people with concerns for their health, it has a wide range of impacts in other areas as well. Sport has been one of the fields that have been hardest hit by the impacts of the virus, but we also continue to believe that sport not only brings the hope and entertainment to people, it also possesses an embodiment of the strength needed to overcome difficulties.

Mandom Corporation, one of the fastest growing brands of cosmetics for young men, has announced the launch of GATSBY GLOBAL CHALLENGERS (GGLC) project. The project aims to bring energy and excitement during this time of COVID-19 to the people of Asia by working with young athletes now active on the global stage.

Former-Blue Eagle, Thirdy Ravena, has been chosen to serve as the GGLC Project Ambassador. He will be coming to Japan from the Philippines as the first Asian Player Quota pick for the B.League. Set to start with the San-en NeoPhoenix in October for the 2020-21 season for the Japan Men’s Professional Basketball League, or B. League for short.

GATSBY has also inked a Top Sponsorship Agreement with Ravena’s team to communicate the brand’s latest message, EMPOWER ASIA! A new logo, designed to encourage Asia gripped by COVID-19 concerns, will be used for the first time on the team’s away uniforms in the B.League.

For all the away games during the season, the players of San-en NeoPhoenix, which now includes Thirdy Ravena among them, will be sharing the EMPOWER ASIA! message with everyone in Asia, and not just the fans in Japan and the Philippines, making their games much more exciting.

“As the world grapples now with an unprecedented challenge, we made a decision, considering how GATSBY can help, especially at this time, to launch this project to support the player who decided to surmount that challenge in a different country and the team that has welcomed him. Our involvement, both in the form of our support for Thirdy Ravena and his team, the San-en NeoPhoenix, along with the EMPOWER ASIA! message, will reach out to everyone in Asia, and not just to Japan and the Philippines,” said Ken Nishimura, Director and Managing Executive Officer, Mandom Corporation.

The Philippines, where Thirdy Ravena is from, has endured one of the world’s longest lockdowns in response to COVID-19. With the drastic impact the virus has had on the Philippines among its Asian neighbors, Mandom needed only recall that the Philippines has not only been a place of growth for the GATSBY brand but that it was also the first country outside of Japan where Mandom sought to expand the brand in 1958.

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