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Fruitas Boosts Distribution Lines

Fruitas Holdings Inc., a leading food and beverage community store and kiosk operator today disclosed a planned optimized distribution post-COVID pandemic to propel the company to higher growth.


Photo Insert: A pillar of the optimized distribution strategy will be the formal launch of FRUIT's cloud kitchen venture which will carry the Nube Kuxina brand, the company said.



A pillar of the optimized distribution strategy will be the formal launch of FRUIT's cloud kitchen venture which will carry the Nube Kuxina brand, the company said.


"We have been strategically acquiring food brands over the past two and a half years. It makes sense to put all of our food brands together in strategic locations to provide access to as many customers as possible within a reasonable distance. These include Balai Pandesal, recently announced acquisition, Ling Nam, and our Sabroso Lechon, De Original Jamaican Pattie, and other products. Our traditional beverage offerings will be a perfect complement to these food brands,” said Lester Yu, FRUIT President and CEO.



“We will leverage on our internal logistics capabilities and partner with third-party service providers to deliver the best experience possible to our customers," he added.


FRUIT is also expanding the number of platforms on which its online store, Babot’s Mart, is available to boost its eCommerce business. Babot’s Mart is now available on eCommerce giants, Shopee and Lazada. FRUIT is also pushing its own eCommerce website, www.babotsmart.com.



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