GLOBE EYES HIKED DATA DEMAND
Globe Telecom predicts higher demand for data with the virulent pandemic that has led to a new normal.
That new normal which sets normal distancing and the wearing of face masks has led to WFH set ups and increased use of the internet for business, entertainment and online mobile data traffic.
These translate to hiked demand for data, Globe said, as it pointed to the P35.8 billion in mobile data revenues it made during the first six months of the year due to the quarantine protocols and travel restrictions.
With more and more sectors of the country embracing the new normal, Globe remains optimistic that strong data demand will continue for the rest of the year.
As more customers spend their time online, whether because of work at home schemes or internet usage , mobile data traffic will likely soar, such as the six-month data that saw online use surge by 45% to 1,106 petabytes.
“Data continues to be a bright spot for business, as demand remains strong and steadily growing. Especially at this time of pandemic internet access serves as a lifeline for many Filipinos," People use the internet to do work from home, conduct business, make payments, and homeschooling, among others. We expect this trend to continue until the rest of the year,” said Ernest Cu, Globe President and CEO.
Globe’s home broadband business also boosted Globe’s efforts to absorb the impact of the pandemic by turning in P12.5 billion or a 19% surge compared to the P10.6 billion mark it posted in the same period of last year. Its Home Broadband subscriber base reached nearly 2.9 million and will continue to grow as more households gear up for working and learning from home and more are expected to follow suit as public schools reopen in October.
“The potential of home broadband remains a source of inspiration for us. This segment is largely untapped so there are a lot of households that are looking to be connected. We hope to fill this demand with our aggressive network roll out in the second half not only in urban areas but even in provinces all over the country,” added Cu.