Globe Forms Group For AI Adoption And Development

Globe Telecom, Inc. has formed a new group to lead the company’s adoption and development of artificial intelligence (AI) for its business operations and service delivery, it disclosed to the Philippine Stock Exchange (PSE).

The new entity called the AI Development and Enablement (AIDE) Group, is set to formally start its operations on June 1, 2024.

The new entity, called the AI Development and Enablement (AIDE) Group, is set to formally start its operations on June 1, 2024, spearheading Globe's AI initiatives, focusing on strategic AI planning, development, business integration, and governance.

Ernest Cu, President and CEO of Globe, highlighted, “To sustain our competitive advantage, we must continuously innovate and adopt new technologies. The emergence of Artificial Intelligence (AI) signals a pivotal shift, promising to revolutionize the way we do business and serve our customers.“

To lead the new group, Globe has named cybersecurity and data privacy expert Anton Bonifacio as its first Chief AI Officer (CAIO). Bonifacio, who is concurrently the company’s Chief Information Security Officer, is behind some of Globe’s cutting-edge innovations in data protection and cyber defense.

Cu added, “We’ve begun to see AI’s impact by way of the different teams across Globe having ongoing initiatives to take advantage of its benefits, but it is imperative that we move forward with unified intent and renewed vigor to navigate these new technological frontiers swiftly.”