GoPro Warns It May Not Survive Another Year

GoPro is warning investors that it may not survive the next 12 months.

GoPro shares decline after company warns of potential financial instability. (Photo: GoPro Facebook)

In an 8-K filing with the U.S. Securities and Exchange Commission (SEC), the action-camera maker restated its 2025 financial statements and disclosed a key concern raised by its auditor, PricewaterhouseCoopers, Dave Smith reported for Moneywise.

PwC stated there is “substantial doubt about the Company’s ability to continue as a going concern.”

The auditor noted that GoPro has incurred operating losses, negative operating cash flows, and faces financing obligations that may come due within the next twelve months if certain covenants are not met.

Following the disclosure, the market reacted quickly. GoPro shares fell from $1.26 on Friday to around $1.10 on Monday, with slight movement to approximately $1.11 on Tuesday morning.

GoPro was founded by Nick Woodman, who conceived the idea after a surfing trip in 2002. He initially funded the company through personal loans from his parents and early entrepreneurial efforts.

The company went public in 2014 at $24 per share and surged to a first-day close of $31.34.

Its stock reached an all-time high of $93.85 in October 2014 before a long decline. At its current valuation, the company is worth significantly less than at its peak, reflecting ongoing challenges in the consumer camera market.