• The Financial District


The micro, small, and medium enterprises (MSME) sector has borne the maximum brunt of the coronavirus disease (COVID-19) pandemic.

Antara News said that several MSMEs have lost their source of income and been unable to pay installments, while numerous others have been compelled to shut down in the wake of reduced income owing to the pandemic.

MSME players have been urged to adapt their businesses to the new normal scenario and focus on product innovation in order to survive the crisis arising from the COVID-19 pandemic.

Special Staff to the Minister of Cooperatives and SMEs, Fiki Satari, opined that for surviving during such challenging times, MSMEs should essentially focus on adapting their businesses to the new normal and delve into product innovation to better cater to market demand.

Satari affirmed that the government’s support for MSMEs during this difficult time is enmeshed with endeavors to expedite digital transformation of MSMEs to help them survive and conduct business activities in addition to competing in the market.

Meanwhile, Midtrans CEO Erwin Tanudjaja expounded that digital platforms have currently become a necessity for MSMEs to sell products.

“We are fully aware that in this current situation, facilitating the transition and adaptation of hundreds of MSMEs in Indonesia to the online realm through digitalization efforts has become a priority,” Tanudjaja stated.

Furthermore, CEO and co-founder, Moka Haryanto Tanjo, believes that digital transformation will assist MSMEs to tide through this tough time.

"Not only in terms of online sales, but digital-based operational management solutions are also important to be applied in business," Tanjo remarked.

Through the utilization of a digital system in business operations, MSME players are expected to become more responsive in analyzing sales and making crucial business decisions, he stated.

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