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  • Writer's pictureBy The Financial District

JAPAN FIRM LABORS FOR 20 YEARS TO CREATE WATERMELONS WITH TINY EDIBLE SEEDS

Two decades of research by a seed company in Tawaramoto City in western Japan has produced a large watermelon variety with seeds so tiny that people can eat them without a second thought, Takemori Horikawa reported for Mainichi Japan.

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Hagihara Farm Co., which specializes in watermelon and melon seeds and seedlings, developed the variety with seeds about one-eighth the size of those in ordinary watermelons. The variety has been named "Puchitto" -- a Japanese onomatopoeia for the sensation of something popping -- as that's how it feels to bite on the seeds.


Though there have been seedless watermelons on the market before, and their quality has improved in recent years, growing them reportedly costs a lot and requires great care.


Entrepreneurship: Business woman smiling, working and reading from mobile phone In front of laptop in the financial district.

In response to the issue, Hagihara Farm repeatedly crossed small watermelon types with ultra-small seeds introduced from overseas and the company's high-quality varieties. The firm says that it usually takes 10 years to develop a tasty watermelon variety, but that it took twice the normal time and effort to reach the desired crisp texture and high sugar content.


"This is a gem, the crystallization of all the hard work I've inherited from my senior colleagues," said Toshikazu Oiwa, 33, who oversaw the development of Puchitto. "I want people to take a big bite without caring about seeds."


Some Puchitto watermelons have already been sold on a trial basis. The company intends to check growth results in various locations, consumer reactions and other data and expects to start full-scale distribution of the seeds to producers as early as next year.



Happyornot makes feedback terminals measuring customer satisfaction sing smiley-face buttons.
Happyornot makes feedback terminals measuring customer satisfaction sing smiley-face buttons.

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