llaollao's Sweet TriumPH

In a whirlwind year of unprecedented growth, llaollao, the Spanish frozen yogurt sensation, has taken the Philippines by storm.

Llaollao’s triumphant expansion in the Philippines with 51 outlets, showcases the brand's incredible growth and popularity in the country. | Images: Llaollao

Surpassing all expectations, the brand has almost tripled its presence in the country, culminating in 51 outlets by the close of 2023. This remarkable achievement not only underscores llaollao's popularity but also its strategic prowess in expanding its global footprint.

Headquartered in Spain, llaollao ended 2023 on a high note with an EBITDA of 10.3 million euros—the best result in its history.

The company’s net turnover reached an impressive €41.3 million, marking a 43% increase from the previous year.

This stellar performance is a testament to llaollao's robust business strategy and operational excellence, which saw it open 93 new points of sale globally, nearly two stores per week.

Total global sales figures to end customers soared to €104.5 million, up from €79.9 million in 2022, positioning llaollao as the Spanish brand with the strongest presence in international markets.

This growth is significantly attributed to the brand's success in Asia, where it operates 217 outlets.

The Philippines, with its now 51 locations, stands out as a key market, reflecting llaollao's ability to captivate new audiences and adapt to diverse consumer tastes.

Pedro Espinosa, co-founder and CEO of llaollao, expressed his elation: "We are very pleased with the financial performance in 2023. Last year was a period of growth and strengthening for our company, confirming that we are on the right path, and we have adopted an appropriate strategy. We are eager to continue innovating and expanding our business in the future."

The company’s financial health is equally impressive, with a debt to credit institutions standing at a mere €0.3 million, demonstrating responsible financial management and high liquidity.

This fiscal strength has enabled llaollao to make organic investments, fueling its aggressive expansion and innovative ventures.

In Asia, frozen yogurt enjoys a booming reception, and llaollao has capitalized on this trend. The brand’s visibility and growth prospects in the region are unmatched, particularly in Malaysia, Indonesia, Singapore, and the Philippines.

The opening of llaollao’s 100th store in Malaysia in 2023, now exceeding 118 establishments, exemplifies its dominance and strategic expansion in high-potential markets.

Espinosa adds, "The results of llaollao in 2023 confirm our commitment to operational excellence, product quality, and customer satisfaction, and thus consolidate our position as an industry leader."

As llaollao continues to spread its delightful offerings across the globe, the brand’s success in the Philippines stands as a shining example of its strategic acumen and market appeal. With nearly 400 stores worldwide, llaollao is not just serving frozen yogurt; it's serving success, one swirl at a time.