Martinelli's Apple Cider Business Estimated At Up To $500 Million

For 158 years, the Martinelli family has turned apples grown in Northern California into juice and sparkling cider, building a family-owned beverage business that Forbes estimates could be worth as much as $500 million.

Martinelli's iconic champagne-style bottles of sparkling apple cider. [Photo: Martinelli's]

Martinelli's had an estimated $175 million in revenue in 2025, with sales increasing about 5% annually over the previous five years, Forbes reported. Its champagne-style bottles of sparkling apple cider are among the company's signature products.

Forbes said the cider is the best-selling sparkling cider in the world, while Martinelli's apple-shaped juice jars rank second in U.S. apple-juice sales behind Mott's.

The company's products are sold at about 25,000 locations operated by major U.S. retailers and in 38 countries.

Forbes estimates that Martinelli's generates an EBITDA margin of about 17% and could have a valuation of as much as $500 million. The estimate is not based on an actual sale of the company.

The business remains family-owned. There are currently 23 family shareholders, according to Forbes, and the family says it has no intention of selling.

“Perpetuating this legacy is our number one priority,” chairman John Martinelli told Forbes.