Meralco Accelerates Philippines’ Electric Vehicle Adoption

The Manila Electric Company (Meralco), under the leadership of Manuel V. Pangilinan, is taking bold steps to drive electric vehicle (EV) adoption in the Philippines.

Powering the Shift to E-Mobility: The Manuel V. Pangilinan-led Manila Electric Company (Meralco) highlighted its transformative initiatives supporting the Philippines' transition to electric vehicles at the 12th Philippine Electric Vehicle Summit, held October 24-26, 2024, at the SMX Convention Center Manila in Pasay City. | Photo: Meralco

At the 12th Philippine Electric Vehicle Summit, held October 24-26, 2024, Meralco showcased its initiatives to support the country’s e-mobility shift, aligning with its mission to promote a cleaner, sustainable transportation landscape.

Meralco’s presence at the summit highlighted its EV Adoption Program’s core pillars: as an Enabler, Meralco is establishing a robust EV charging ecosystem; as an End-user, it has committed to converting its fleet to electric vehicles, with over 150 conversions completed since 2020 and a target of 25% EV adoption within its fleet by 2030; and as a Player, it aims to drive market uptake through partnerships with EV charging providers like Movem Electric, Inc., its dedicated e-mobility solutions subsidiary.

Meralco Executive Vice President and COO Ronnie L. Aperocho underscored the company’s dedication to electrification, remarking, “This year’s theme, ‘Spark Change, Drive Electric,’ is more than a call to action. It reflects our shared belief that the time for sustainable mobility is now. Together, we have the chance to shape a future where electric vehicles aren’t just an option but a vital part of efficient everyday living.”

Aperocho reiterated Meralco’s commitment to enabling this transformation, stressing investments in grid capacity and charging infrastructure.

In contrast, the latest Ernst & Young (EY) Mobility Consumer Index (MCI) reports a tapering off of EV adoption in major markets, notably in the U.S. and parts of Western Europe.

Consumers in these regions face persistent challenges, from high vehicle costs to range anxiety and a lack of charging infrastructure comparable to that of conventional refueling stations.

While early adopters were willing to bear the premium, mainstream consumers are increasingly focused on value, seeking affordable and reliable EVs.

As the global EV market enters a new phase, consumer expectations are evolving. The need for affordable, reliable, and connected EV options is evident as mainstream buyers prioritize long-term affordability.

Meralco’s proactive approach in the Philippines stands out amid this global trend, positioning it as a catalyst for regional EV growth and a model for developing EV markets in the face of widespread market hesitation.

By leveraging its infrastructure and partnerships, Meralco is not only paving the way for EV adoption but also positioning the Philippines as a progressive player in Southeast Asia’s e-mobility sector.

Through its comprehensive EV ecosystem strategy, Meralco exemplifies how utility companies can drive sustainable change.