The power of data intelligence in shaping public perception cannot be understated.
Meralco VP and veteran communicator Joe R. Zaldarriaga shares valuable insights on using data intelligence to shape public perception at an iSentia Philippines forum on August 27, 2024. | Photo: MERALCO
For MERALCO, the Philippines’ largest electric distribution company, data is more than just numbers; it is a tool that drives impactful communication strategies and corporate success.
This approach was highlighted when MERALCO recently won the Cloudera 2024 Data Impact Awards for its customer-centric and data-driven digital transformation through the Meralco Data Platform (MDP).
Recognized in the Leadership and Transformation category, MERALCO's innovative use of data places it at the forefront of the energy industry in the Asia-Pacific region.
Joe R. Zaldarriaga, MERALCO's Vice President and Head of Corporate Communications, recently discussed the transformative power of data during a forum organized by iSentia Philippines. Zaldarriaga emphasized that compelling narratives are rooted in robust data intelligence, which provides critical insights to guide communication strategies.
"The power of narratives cannot stand without the power of data, as data intelligence gives you information on how to move forward," Zaldarriaga shared.
With over three decades in the communications field, Zaldarriaga has seen firsthand how data helps MERALCO craft stories that resonate with the public and strengthen the company's reputation.
Central to MERALCO's digital transformation journey is the Meralco Data Platform (MDP), a robust system designed to centralize data from across its operations, including billing and online channels.
This platform not only enhances analytics accuracy but also streamlines data-driven processes and integrates business operations.
As Rocky D. Bacani, First Vice President and Head of Information, Communication, Technology, and Transformation at MERALCO, noted, “Data is the backbone of our digital transformation, influencing every aspect of our operations.”
This comprehensive understanding of data’s value empowers the organization to make strategic decisions that improve both customer service and operational efficiency.
Examples of MERALCO's data-driven initiatives include the Service Application Dashboard, which has reduced processing times by 19%, and the Distribution Transformer Predictive Analytics, which helps identify overloaded transformers, preventing outages and saving millions.
These innovations highlight MERALCO's commitment to leveraging data for the benefit of its customers, ensuring reliable service delivery, and enhancing customer satisfaction.
Winning the Cloudera 2024 Data Impact Award underscores MERALCO's leadership in innovation.
According to Ronnie L. Aperocho, MERALCO's Executive Vice President and Chief Operating Officer, "This award recognizes MERALCO's commitment to innovation through data and technology. Our data platform is crucial in enhancing decision-making and guiding improvements in customer service."
Through its award-winning data intelligence strategies, MERALCO not only shapes public perception but also sets a benchmark for digital transformation in the energy sector, demonstrating how data can drive meaningful and lasting impact.
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