Nike To Hike Prices Amid Tariff Uncertainty

Nike will raise prices on a broad range of products starting June 1, as part of what it calls "seasonal planning," Annabelle Liang reported for BBC News.

Nike’s price hikes will affect shoes over $100—up to $10 more per pair—and increase prices on apparel and gear by $2 to $10. I Photo: Nike Facebook

The company did not directly mention the Trump administration’s tariff policies, though they have increasingly pressured global supply chains and competitors alike.

Nike said it will resume direct product sales to Amazon in the U.S. for the first time since 2019.

Rival Adidas recently warned that new U.S. tariffs would drive up prices on popular sneakers such as the Gazelle and Samba. Nike’s price hikes will affect shoes over $100—up to $10 more per pair—and increase prices on apparel and gear by $2 to $10.

Products under $100, including Air Force 1s, along with children’s products and Jordan-branded items, will be excluded. “We regularly evaluate our business and make pricing adjustments as part of our seasonal planning,” a spokesperson said.