PAC-MAN, THE ORIGINAL VIDEO GAME SUPER STAR, CELEBRATES HIS 40TH BIRTHDAY

Leading interactive entertainment company BANDAI NAMCO Entertainment Inc. is celebrating PAC-MAN’s 40th birthday with upcoming activities and partnerships to commemorate this momentous milestone with fans around the world. The video game and pop culture icon steps into his 40s more relevant than ever as he stars in a bevy of new video game offerings, product partnerships, and brand collaborations.

“PAC-MAN was truly the first breakout superstar of our industry and his enduring staying power says a lot about the experiences he’s given to fans and the love they’ve given him in return.” said Ross Borden, Vice President of Marketing at BANDAI NAMCO Entertainment America Inc. “While 2020 has been a trying year for everyone, we hope our fans embody PAC-MAN’s drive to always move forward, to never back down from adversity, and come out of any challenge on top!”

Born on May 22, 1980, PAC-MAN immediately rose to meteoric popularity, first in video game arcades, then on the pop culture stage with hit song “PAC-MAN Fever” and through an array of branding and entertainment appearances throughout the 1980’s and 1990’s. With a brand recognition rate of 90% around the world, PAC-MAN’s image and brand continues to be one of the most recognized on the planet.