PAGCOR Chief Receives Honors from Ad Standards Council

The Ad Standards Council (ASC) has honored Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco for his leadership in promoting responsible advertising in the gaming industry during the council’s Patas na Patalastas Summit in Makati City.

PAGCOR Chairman and CEO Alejandro H. Tengco (left) receives a Plaque of Appreciation from ASC Chairperson Golda Roldan (center), while Manila Broadcasting Company President Ruperto Nicdao Jr. looks on. (Photo: PAGCOR)

In accepting the Plaque of Appreciation, Tengco said the recognition was not only for him but also for the men and women of PAGCOR who remain committed to fairness, truth, and accountability in fulfilling their mandate.

He also lauded the ASC for its role in safeguarding truth, decency, and accountability in Philippine advertising.

“Industries like ours carry an even greater responsibility to protect public trust,” Tengco said.

“Our partnership with ASC ensures that gambling-related advertisements are not only creative and compelling but also ethical, truthful, and mindful of their impact on society.”

Chairman Tengco (second from right), together with representatives of ASC’s other government partners, signs a pledge of partnership to affirm their shared commitment to responsible marketing communications, fair trade practices, and the protection of the rights and welfare of Filipino consumers and businesses. (Photo: PAGCOR)

On July 16, PAGCOR and the ASC formalized their collaboration through a Memorandum of Understanding requiring all gambling-related ads—whether on TV, radio, online, or outdoors—to undergo ASC review and approval before public release.

PAGCOR also ordered the removal of all outdoor gambling billboards last month as part of stricter regulatory measures.

“These steps are proof that when it comes to protecting the public, we will always choose to do what is right,” Tengco added.

The ASC summit gathered regulators, advertisers, and industry stakeholders to strengthen collaboration in ensuring truthful, ethical, and accountable advertising practices in the Philippines.