QUAKER AXES AUNT JEMIMA AFTER 131 YEARS OF BEING RACIAL STEREOTYPE
America’s painful struggles over racism have finally caught up with Aunt Jemima, that ubiquitous fixture served up at breakfast tables for 131 years, Alexandra Olson and Matt Ott wrote for the Associated Press (AP) on June 18, 2020.
Quaker Oats announced Wednesday that it will retire the Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.”
Indeed, the logo was inspired by a 19th century minstrel celebrating the “mammy,” a black woman content to serve her white masters. A former slave, Nancy Green, became the first face of the pancake product in 1890.
Aunt Jemima’s downfall is the latest signal of the powerful cultural moment unleashed by the Black Lives Matter protests, which have spread around the world and prompted companies to rethink their policies, from hiring practices to giving employees off for Juneteenth, the anniversary of the end of the slavery in the US but also the day when white mobs lynched black businessmen and families in Tulsa, Oklahoma and killed more than 300 people in 1921.