Racing Unleashed: Redefining Virtual Motorsport With HappyOrNot

Since its inception in 2018, Racing Unleashed has been at the forefront of virtual motorsport, redefining the racing experience for enthusiasts across multiple countries.

Racing Unleashed has perfected staff interactions and elevated the racing experience, leaving every visitor thrilled. The impact is clear: a 94% satisfaction rate, with an impressive 89% of guests reporting they were very satisfied. I Photo: HappyOrNot

Featuring state-of-the-art simulators housed in sleek and modern Racing Lounges, the brand has become a hub for adrenaline-fueled competition and high-octane entertainment.

Whether it’s friends and families seeking thrills, corporate teams bonding through shared challenges, or ambitious e-sports athletes vying for an annual prize pool of €200,000, Racing Unleashed consistently delivers an unmatched motorsport adventure.

Central to its success is a relentless commitment to customer satisfaction.

Recognizing the importance of understanding guest experiences, Racing Unleashed integrated HappyOrNot’s real-time feedback solution into its operations in January 2024.

At its flagship locations—Zurich Airport and Motorworld Munich—intuitive Smiley Touch terminals invite visitors to answer a simple yet revealing question: “How satisfied were you with your overall experience?” 

The results have been remarkable. From over 2,000 responses, an astounding 94% of visitors shared positive feedback, with 89% selecting the highest satisfaction rating.

This glowing reception highlights the factors that set Racing Unleashed apart. Foremost among these is the unwavering dedication of the lounge staff. Known for their friendliness and expertise, these supervisors ensure every guest—whether a novice or a seasoned racer—feels confident and engaged.

As Daniel Hablützel, Head of Lounges & Franchise, explains, “The HappyOrNot feedback system helps us understand how well we’ve succeeded in leaving our guests with memorable impressions.”

Equally celebrated are the racing tracks themselves. Designed with meticulous attention to detail, they provide a level of authenticity that immerses drivers in the exhilaration of real-world circuits.

Guests frequently commend the tracks for their ability to challenge and excite, offering an ideal platform for honing skills and competing at the highest level.

But Racing Unleashed is more than a simple racing simulator. It’s a vibrant community and a versatile destination for both individual and group experiences.

Private celebrations, corporate events, and team-building activities find a natural home in its Racing Lounges, which feature live race broadcasts and a schedule of community events to elevate the experience even further.

Whether chasing personal bests or participating in championships, visitors leave with memories that last far beyond the finish line.

As Racing Unleashed accelerates toward its goal of becoming the world’s leading platform for virtual motorsport, it’s clear that the integration of HappyOrNot’s real-time feedback solution is playing a pivotal role.

By staying attuned to its customers and constantly refining its offerings, the brand is setting the gold standard for immersive, thrilling, and highly satisfying racing experiences.