• The Financial District


Instagram, the world’s leading photo and video sharing social networking service owned by Facebook, announced an update to Instagram DMs via introduction of a new Messenger experience on the app.

Messaging has come a long way since it was first introduced into Instagram. The service has been exploring how messaging should evolve as it grows.

On Facebook’s family of apps alone, people send more than 100 billion messages to their friends and family each day. These days, most rely on video calls to hang out with friends, send memes and GIFs to communicate what we really think (but can’t always say), and share funny photos and voice notes to stay in touch.

People are communicating in private spaces now more than ever. The company disclosed that more than a billion people already use Messenger as a place to share, hang out and express themselves with family and friends.

This is the service’s main purpose connecting the Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so you have access to the best messaging experience, no matter which app you use. People on Instagram will now be able to decide whether to update immediately to this whole new experience.

Market research also supports this initiative, showing that four out of five people who use messaging apps in the US say that spending more time connecting with friends and family on these apps is important to them, yet one out of three people sometimes find it difficult to remember where to find a certain conversation thread. With this update, it will be even easier to stay connected without thinking about which app to use to reach your friends and family.

Instagram will also be adding more than 10 new features so you can stay close to your friends. Selfie stickers are a unique hybrid of Boomerang, emojis, and selfies – and a new way to react to conversations. While, Watch Together lets you watch trending videos with friends on IGTV during a video call. It is also introducing vanish mode, where you can set messages to automatically disappear after they’re seen.

Messages and calls from friends and family using Instagram will remain in your Instagram app. The main change is that people using the Messenger app can now reach you on Instagram without you needing to download a new app, and vice versa. Users can also control where you receive messages and calls, such as in your chats, in your message requests or not at all.

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