Senate Democrats Launch $1.2 Million Ad Campaign in Mississippi Race

Two weeks before Election Day, Senate Democrats’ leading super PAC is launching an advertising campaign in the Mississippi Senate race, the latest example of the party seeking to compete in traditionally Republican states as it fights for control of the chamber, Bridget Bowman reported for NBC News.

Senate Democrats launch a $1.2 million advertising campaign backing Scott Colom in his race against incumbent Sen. Cindy Hyde-Smith in Mississippi. [Photo: Scott Colom X]

Senate Majority PAC announced a $1.2 million advertising campaign in Mississippi that will run through Nov. 3.

It began with a 30-second advertisement promoting prosecutor Scott Colom as a Democrat who would “fight corruption in both parties” and portraying Republican Sen. Cindy Hyde-Smith as a “do-nothing” incumbent.

“Senate Majority PAC has been watching this race closely, and it is clear Colom is running a competitive race that has put Hyde-Smith on her heels,” the group’s spokesperson, Lauren French, said in a statement. She added that the group would advertise on television and digital platforms.

The group, which is aligned with Senate Minority Leader Chuck Schumer, D-N.Y., has expanded its focus to heavily Republican states as Democrats seek to gain Senate seats ahead of the midterm elections.

Democrats would need a net gain of four seats to secure a Senate majority, requiring them to win several races in states carried by President Donald Trump in 2024.

Trump won Mississippi by approximately 23 percentage points that year.

A Democrat has not won a U.S. Senate election in Mississippi since 1982.

Senate Majority PAC is also spending money on races in Kansas, which Trump won by 16 percentage points in 2024, as well as in Alaska, Iowa, Ohio and Texas, where he won by double-digit margins.