SM Prime Eyes 7 New Hotels

SM Hotels and Convention Corp. (SMHCC), the hospitality arm of SM Prime Holdings Inc. (SM Prime), is accelerating its national expansion with seven new hotel projects scheduled for completion by the end of 2029.

SMHCC’s current hotel portfolio includes luxury properties (Conrad Manila, Radisson Blu Hotel Cebu), leisure destinations (Taal Vista, Pico Sands), and business hotels (Park Inn by Radisson, Lanson Place Mall of Asia). I Photo: SM Hotels

The move will increase the SM property group’s hotel count from 10 to 17 and boost total room inventory from 2,602 to 3,923—translating to a 51 percent growth in capacity.

The majority of the new inventory—969 rooms—is expected to be delivered by 2028.

SMHCC’s five-year growth plan, backed by a P10 billion capital expenditure program, will be fully funded through internally generated cash flows.

Six of the new hotels will carry the Park Inn by Radisson brand, while one will be developed under the Radisson brand. The expansion strengthens SMHCC’s position in the midscale and high-end segments, leveraging synergies with SM Prime’s diverse property network.

“This rollout reflects our belief in the long-term potential of the Philippine domestic travel and tourism market,” said SMHCC Executive Vice President Peggy Angeles.

“We are building on the strength of regional tourism while delivering quality accommodations that enhance the value of our ecosystem of malls, event spaces, and mixed-use developments.”

Only one of the new SM hotels will be located in Metro Manila. The rest are strategically distributed across regional growth corridors: Calabarzon (2), Central Luzon (1), Cebu (2), and Laoag (1). Locations were selected based on tourism potential and their integration with existing SM Prime assets.

SMHCC’s current hotel portfolio includes luxury properties (Conrad Manila, Radisson Blu Hotel Cebu), leisure destinations (Taal Vista, Pico Sands), and business hotels (Park Inn by Radisson, Lanson Place Mall of Asia).

“Our hotels serve as catalysts for local economic activity,” Angeles added. “We are focused on creating long-term value through job creation, increased tourism flows, and sustained growth that enhances SM Prime’s diversified revenue base.”