Stellantis to Step on Gas on Jeep, Ram, As Chrysler and Dodge Take Back Seat

Stellantis is launching a turnaround plan that prioritizes four core brands while scaling back investments in others, including Chrysler, the company announced, Jake Conley reported for Yahoo Finance.

Stellantis is shifting investments toward Jeep and Ram as part of a broader restructuring strategy through 2030. (Photo: Jeep Facebook)

Moving forward, Stellantis said it will concentrate investments on Jeep, Ram, Peugeot, and Fiat.

The company believes the strategy could increase returns by as much as 10% in North America and 5% in Europe by 2030.

Those projected returns compare with a 2.5% return in the previous quarter.

Stellantis plans to invest approximately $70 billion through 2030, with about 70% of spending directed toward Jeep, Ram, Peugeot, and Fiat, according to Bloomberg.

Investments in Chrysler, Dodge, and other brands will be reduced.

The restructuring follows news that Stellantis and Jaguar Land Rover signed a nonbinding agreement to explore shared product and technology development in the United States.

The two companies signed a memorandum of understanding (MOU) to examine collaboration in product design and technology, although neither side disclosed specific programs or financial terms.