Subway Expands Its Menu With More Footlong Snacks

Subway’s footlong cookies were so popular they had a shortage. Now, the chain is hoping to replicate that success with savory new companions, Jordan Valinsky reported for CNN.

Sidekicks and Dippers were born out of the chain seeing younger customers’ preference for snacking. I Photo: Subway

Beginning this week, three new 12-inch-long additions are arriving, called Dippers.

They use Subway’s flatbread, rolled up with pepperoni and cheese, chicken and cheese, or double cheese, and served hot. The $3 rollups are part of its Sidekicks menu, adding to its successful lineup of giant cookies, churros, and soft pretzels.

Value is a major factor in the expansion of Sidekicks. Many fast-food chains are releasing new menu items and discounts to lure back cash-strapped consumers, especially low-income consumers who are dining out less often and spending less when they do.

Sidekicks and Dippers were born out of the chain seeing younger customers’ preference for snacking, according to Douglas Fry, Subway’s North America president, who said they want “convenient, hand-held, grab-and-go” food at an affordable price.