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Toyota Sells 10.8 Million Vehicles In 2024, Remains World’s Top-Selling Automaker

Writer's picture: By The Financial DistrictBy The Financial District

Toyota Motor sold 10.8 million vehicles in 2024, the company announced, maintaining its position as the world's top-selling automaker for the fifth consecutive year, Daniel Leussink reported for Reuters.


The Japanese automaker posted a 3.7% decline in global group unit sales last year. I Photo: Toyota



The Japanese automaker posted a 3.7% decline in global group unit sales last year, including those of its compact car subsidiary Daihatsu and truck unit Hino Motors. The decline was largely due to a sharp drop in sales in Japan, where Toyota faced fallout from governance issues related to certification test procedures, particularly at Daihatsu.



Second-ranked German rival Volkswagen Group reported earlier this month that its unit sales fell 2.3% in 2024 to just over 9 million vehicles, as it works to cut costs at home and navigate a price war in key market China.


Sales of Toyota's parent-only vehicles—including its namesake and Lexus brands—declined 1.4% from the previous year to 10.2 million, driven by a double-digit drop in Japan.




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