President Trump on Saturday told his Twitter and Facebook fans to drop Comcast -- an egregious use of his presidential platform to hurt an American business, Brian Stelter stressed in an analysis for CNN Business on June 14, 2020.

For the most part, people just shrugged. Comcast executives barely batted any eyelashes. The company didn't bother to comment. And Google searches for "Comcast customer service" trended lower than in recent days, meaning nobody paid attention to Trump’s rant. Still, the president's missive was yet another example of his yearslong effort to punish media companies for news coverage he doesn't like.

In June 2019, he proposed a boycott of CNN's parent company AT&T. The company's stock surged on the day of his tweet. In recent months he has targeted Comcast, one of the country's top providers of broadband and cable TV, and the owner of NBC News and MSNBC. He has nicknamed the company "Concast" in nearly a dozen tweets since March. And he has dubbed MSNBC, known for its liberal programs, as "MSDNC," a reference to the Democratic Party. Trump's provocations rarely get much attention, even on Twitter, his platform of choice.

Saturday's anti-Comcast post received fewer than 10,000 retweets in 10 hours. On Facebook, where it was reposted, it received fewer than 7,500 comments. One of the comments with the most reactions said, "You spend way too much time on social media."