U.S. Firm Keurig Dr Pepper Acquires Dutch Company JDE Peet’s for €15.7-B

Douwe Egberts will soon be in American hands. U.S. beverage giant Keurig Dr Pepper (KDP) is acquiring JDE Peet’s, the parent company of several well-known coffee brands, in a deal worth €15.7 billion, the companies announced, according to the NL Times.

Dutch consumers are also familiar with several Keurig Dr Pepper brands, including Lavazza, Canada Dry, and Schweppes. (Photo: Dr Pepper Facebook)

In the Netherlands, JDE Peet’s is known for brands such as L’Or, Pickwick, Senseo, and Douwe Egberts.

The company, which has frequently clashed with Dutch supermarkets over coffee prices, is listed on the Amsterdam Midkap exchange and has a market capitalization of nearly €13 billion.

It employs about 2,100 people in the Netherlands, including staff at its Amsterdam headquarters, and more than 21,000 worldwide. The firm reported €8.8 billion in revenue last year and recently announced plans to close its Banbury, England, production site, affecting 160 workers.

Dutch consumers are also familiar with several Keurig Dr Pepper brands, including Lavazza, Canada Dry, and Schweppes.

Its Dr Pepper and 7-Up sodas are increasingly visible, and the company maintains partnerships with Starbucks, Lipton, Illy, Dunkin’, Bigelow, and Celestial Seasonings.

KDP said the acquisition will create a “global coffee leader” spanning “all coffee segments, channels, and price points.” Following completion of the deal, KDP plans to spin off its coffee branch into two U.S.-listed companies.