YEAR OF THE JIGSAW: GERMAN FIRM SELLS 32% MORE PUZZLES IN 2020
- By The Financial District

- Feb 2, 2021
- 2 min read
Contact restrictions, closed restaurants and the fear of infection have led to mental and economic depression around the globe, however the puzzle business has been booming all the while, it would seem, Deutsche Presse Agentur (dpa) reported.

Europe's largest jigsaw manufacturer has admitted it is benefiting from the circumstances, which have seen millions more people spending time puzzling indoors. In 2020, toy manufacturer Ravensburger sold 28 million puzzles worldwide, around 32 per cent more than in the previous year, the company announced in January.
At the same time, the group's turnover rose by 20 percent to 632 million euros ($766 million) compared to the previous year, the company said in its western German home town of Ravensburg.
The announcement puts a number on a widely observed trend in the past year, which has seen lifestyle magazines recommending top puzzles for time spent in isolation, while media in the US reported jigsaw sections being emptied in toy shops.
"Puzzles do have answers and reaching them provides a kind of instant and temporary relief from the angst," Marcel Danesi Professor of semiotics at University Toronto says.
"They are a form of escape. Once you are concentrated on doing a puzzle, it seems the outside world recedes temporarily. You immerse yourself into the intricacy of the puzzle and forget about everything else," Danesi says on the university's website.
Puzzle Historian Anne Williams at Bates College in Maine told US broadcaster CNBC that a surge in puzzling was also noted during the Great Depression, proving the 2020 trend was not a once-off. During the economic downturn after 1929, people "felt that their lives were totally out of control as far as the economy went," Williams said. Puzzles were the opposite.
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