YOUTUBE, NETFLIX, DISNEY+ AND APPLE TV TO BENEFIT MOST FROM COVID 19

For wireless operators, there is even more mobile video traffic to come as consumers continue to cut the cord and shun traditional broadcast technology in favor of Over-The-Top media services (OTTs).

A survey conducted by ENEA Openwave revealed that 41% of respondents would consider getting rid of their multichannel cable or satellite TV service and only use the likes of YouTube, Netflix and Disney+.

According to John Giere, President, Enea Openwave, some operators in Europe’s hardest hit (COVID19) regions for example, have already experienced twice the usual amount of peak throughput during the lockdowns. While most of the OTT traffic from the likes of Netflix and Disney+ is currently running over Wi-Fi, this additional video traffic will very likely shift to wireless as lockdowns are eased.”  

As a customer acquisition strategy, OTTs have already explored mobile-only pricing in emerging markets, and Netflix has launched mobile-specific plans in India, Malaysia, Thailand and the Philippines. These could prove hugely popular as the survey also revealed that 39% of subscribers who currently watch mobile video would opt for a mobile-only subscription to services such as Netflix, Disney + and Apple TV. #coronavirusimpact #COVID19