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International clothing chain Zara, based in Spain, has removed photos from an ad campaign titled "The Jacket" after facing criticism that the images resembled scenes from the war in Gaza.
Zara issued a statement on Instagram expressing regret for the misunderstanding and reaffirming its deep respect for everyone. I Photo: Gsunm 5tomz
The photos, featuring a model against a backdrop of damaged statues and wreckage, sparked social media backlash, as reported by Nirvi Shah and Zachary Schermele for USA TODAY.
Zara issued a statement on Instagram expressing regret for the misunderstanding and reaffirming its deep respect for everyone.
The company clarified that the campaign was conceived months before the war and photographed in September, with the images featuring unfinished sculptures in a studio.
In a separate development, Puma, a German-based athletic shoe and apparel maker, announced that it would end its sponsorship of Israel's national soccer team. Puma stated that this decision was made months before the war and was unrelated to the events in Gaza.
The Palestinian Boycott, Divestment, and Sanctions (BDS) National Committee commented that the announcement "shows the power of the solidarity movement."
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