By The Financial District
Sep 6, 20211 min
There is less than one month to Mid-Autumn Festival, but due to the COVID-19 pandemic, many localities and provinces, including Hà Nội, have implemented social distancing, so there are no shops selling traditional mooncakes on the streets.
Photo Insert: Traditional Vietnamese mooncake
Vietnam News said that instead, online sales are being implemented by businesses with a variety of products from the common to the high-end.
During the pandemic, the spending power of consumers is limited, which has affected demand.
Mooncake brands have chosen to sell products online and bring goods directly to consumers.
Traditional confectionery companies are promoting online sales through various e-commerce sites with diverse types and prices ranging tens of thousands to several hundred thousand Vietnamese đồng for just one cake.
Đào Tiến Thành, marketing manager of Hải Hà Confectionery JSC, said that the company would approach this year's market completely differently due to the pandemic.
Sales will minimize contact with customers and be replaced by selling through the development of online marketing channels and e-commerce, he added.