By The Financial District
May 23, 20221 min
Nissan held a virtual reality unveiling of the all-new Nissan Sakura electric minivehicle, which was followed by its physical debut at Nissan Global Headquarters.
Photo Insert: Nissan's Sakura Minivehicle metaverse unveiling
Fans took the Sakura for a spin in the metaverse at the Nissan Sakura Driving Island.
The metaverse unveiling of the Sakura was designed to provide a unique experience, with immersive sound and light effects. It was simultaneously streamed on Youtube (Japanese language only).
The initiatives reflect Nissan’s expansion of its presence in the metaverse and its creation of more opportunities to digitally communicate with customers.
Last year, Nissan opened the VR Nissan Crossing, a metaverse version of its brand experience gallery in Tokyo, where visitors could take virtual tours of the gallery and of parts of Japan in the all-electric Ariya crossover SUV.
The Sakura is now on display at the virtual Nissan Crossing, where there will be tours and mini-presentations.