• By The Financial District

Activewear Unicorn Vuori Expands To UK, France, Germany, Ireland, Netherlands, And Canada

Southern California-inspired activewear brand Vuori has launched in the United Kingdom, France, Germany, Ireland, Netherlands, Australia, and Canada, marking the initial steps of a global rollout announced late last year.


Photo Insert: Vuori will soon be sold at a variety of leading wholesale partners including Selfridges, Brown Thomas, Cotswold Outdoor, Barry’s Bootcamp, and Bever.



Consumers in these countries now have access to the popular apparel brand through e-commerce, and in select markets, Vuori will soon be sold at a variety of leading wholesale partners including Selfridges, Brown Thomas, Cotswold Outdoor, Barry’s Bootcamp, and Bever, as per a Business Wire reported.


Established in 2015 by Founder and CEO Joe Kudla, Vuori has grown to unicorn status thanks to its differentiated, versatile perspective on performance apparel.



In October 2021, Vuori was valued at $4 billion by SoftBank Vision Fund 2, which invested $400 million in the brand. Both the investment and valuation are believed to be among the largest in history for a non-public apparel company.


“We are proud to announce Vuori’s first-ever expansion outside of the U.S.,” said Joe Kudla, Founder and CEO at Vuori. “We are infinitely grateful for our team, who has helped bring this shared vision to life, and are thrilled to bring Vuori’s new perspective on performance apparel to these markets. 2022 is going to be Vuori’s biggest year yet, and we look forward to sharing much more in the weeks and months ahead.”


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

Shoppers in the United Kingdom, France, Germany, Ireland, Netherlands, Australia, and Canada can now browse Vuori’s entire collection of men’s and women’s apparel at their country’s respective web addresses below. In the United Kingdom, Vuori products will soon be carried by Selfridges (all four locations and online, men’s products only), Cotswold Outdoor (20 locations and online), and in the retail shops at all 11 of the country’s Barry’s Bootcamp locations.


This year, the brand intends to open its U.K. flagship store in the city of London. Ireland’s Brown Thomas will offer Vuori (two locations and online) as will Netherlands-based outdoor retailer Bever (20 locations and online).


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

As it reaches new markets around the globe, Vuori is working to continue expanding its product offering, make key investments in infrastructure and people, and open both a U.K. distribution hub as well as an innovation center in Taiwan.


The company, through partnerships with organizations such as Climate Neutral and CleanHub, is offsetting its carbon and plastic footprints while taking steps to eliminate 80% of plastics from its shipping and supply chain this year, continuously investing in its sustainability efforts. Profitable since 2017, Vuori is backed by SoftBank Vision Fund 2 and Norwest Venture.



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