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  • Writer's pictureBy The Financial District
    • Mar 15
    • 1 min read

Adidas Records First Annual Loss In Over 30 Years

German sportswear giant Adidas has reported its first annual loss in more than three decades, signaling challenges in the North American market and ongoing repercussions from strategic decisions.


The company anticipates continued weakness in North America, with sales expected to decline further. I Photo: David Schiersner Flickr



The company faced setbacks following the termination of its partnership with Kanye West, affecting sales of the lucrative Yeezy sneaker line.


Adidas CEO Bjorn Gulden acknowledged the difficulties faced in 2023 but expressed optimism for the future, citing progress in clearing excess inventory and strategic product initiatives.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

However, the company anticipates continued weakness in North America, with sales expected to decline further.


The decline in North American sales underscores broader challenges in the sportswear industry, with Adidas emphasizing efforts to streamline operations and strengthen its product portfolio. Despite the loss, Adidas remains focused on navigating market dynamics and driving long-term growth.




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